There are three forms of value that comes from customer reviews: real-life feedback on customers feedback, proof that the business exists and influences potential customers to reach out, and positive rankings that boosts local SEO in search engines. All three forms are important and can, ultimately, affect a company’s bottom line. Let’s talk about how customer reviews greatly influence Google and search engine results pages (SERP’s).
Along with back links and citations, customer reviews help search engines decide how to rank a website. Reviews posted on official websites are most powerful on citation sites such as Yelp, Google, and Foursquare. As you might expect, reviews that include written comments rather than simply a numerical score are considered more valuable by search engines.
Strengthen Positive Reviews
A handful of high quality customer reviews that provide thorough details of the service or product is better than many second-rate customer comments. Ideally, the best scenario for a business is to receive5-star reviews across official websites and local directories. There are no guarantees a business will get positive customer reviews, but by providing consistent and prompt customer service will actively motivate customers to leave 5-star reviews.