When websites gain more traffic it usually converts to increased sales. Nowadays, the challenge for any business is that as the digital landscape continues to evolve, competition, naturally, increases and businesses have a tough time getting noticed online. For a business to become successful, it’s essential that each company implements local SEO to get noticed and rank high in the top 10 results in Google searches.
What is Search Engine Optimization?
SEO stands for Search Engine Optimization and it’s the digital marketing approach that focuses on maximizing companies’ visibility on search engines such as Google, Bing, Yahoo, and AOL. Basically, when a company ranks high on SEO, the they have better visibility than their competition and rank high on search engine results pages (SERPs).
What’s the main goal?
Each company’s goal is to increase their online presence that makes it easier for customers to find their business on search engines.
Traditional SEO examines specific keywords and popular search terms that customers are most likely to enter in a search engine such as Google and Yahoo. Search engines use several ranking points to analyze the purpose, content, and significance of a website.
Ranking is decided based on how each website compares against each other’s competition and how relevant Google presumes it to be to be related to a specific search enquiry.
The Definition of Local SEO
Local SEO targets a specific location and is convenient for nearby customers to discover local businesses that is close to them in proximity.
Local SEO increases a local company’s website visibility that drives revenue by connecting local customers with businesses in their locale. Companies with a brick-and-mortar location, can gain customers who are particularly interested in purchasing their industry-specific service or products at their exact location.
Effective local SEO involves using specific keywords such as: plumber, car rentals, and discounted perfume and combine it with location-based keywords such as regional names, neighborhoods, and specific town and city names. Local SEO include factors that aren’t necessarily considered in traditional SEO, such as Google My Business and relative closeness to the customer. When a business invests in local SEO practices, they are more likely to attract preferred customers to their company website, then visit their actual business location.