- Always include descriptive meta titles and meta descriptions for each webpage.
- Tag geo-targeted keywords that merge well into headings, titles, and copy.
- Create relevant content by focusing on locality, include a consistent location page.
- Always have a clean site architecture design that search engines can easily detect.
- Create schema mark up to maximize Google’s recognition of NAP information.
- Use Google Analytics to analyze important data related to the company website such as average time spent on the site, bounce rate, page clicks, and more.
Effective local SEO practices needs to align with search engines. When a website states its location and specific industry it serves, the better the results. Search engines only want to reveal the most relevant search results by analyzing several important on-page factors to figure out how customers can benefit from a specific website. It’s imperative that businesses optimize these on-page elements to prove their website content is relevant for Google and other search engines to specifically classify the website to show up on local search results.
Use Local Keywords
For a business to show up in local search page results, targeted keywords that include city names, towns, and regional areas should be included. For example, a pizza delivery store located in a big city like Manhattan has a lot of competitors, to show up on local search page results, the pizza delivery store should focus on entering the keywords including the major intersection and neighbourhood street names.
Small town businesses located in townships or rural locations, are better off using keywords that include the regional area or county name.