Having proper schema and structured data mark up guarantees a website is easily understood. Schema is a compilation of agreed-upon tags that assists search engines to analyze and identify the most important data on a website. When Google’s algorithms are embedded into a website’s content, it increases its chances of ranking high on local search results pages.
Schema.org provides an overview of all the structured data markup that can be combined to a website’s code to improve results with Google, Yandex, Bing, and Yahoo! We’ve already discussed the importance of NAP consistency on a company website and across all websites. Elements in NAP can be utilized using schema. In fact, there’s a useful reference page on Schema.org that caters to local businesses.