Google came up with the term “micro-moment” to represent customers who constantly pick up their cellular phones or other mobile devices to buy or do something. In these micro-moments, the customer wants instant access to some product or service and requires prompt action.
Micro-moments give companies the motivation to consistently provide up-to-date, accurate, and high-quality information for mobile users. Customers want instantaneous results, and businesses should be able to satisfy all micro-moments.
There are several ways businesses can implement micro-moments, including the 11 tips listed in this blog post: Mobile Makes Micro-Moments Possible: 11 Must Do’s to Capture These Moments.
Learn more about the micro-moment in more details with, “Consumer Micro-Moments & Businesses: Trends & Best Practices,” aBIA/Kelsey report proudly sponsored by Advice Local.
Google’s Search Index Is Created for Mobile-First
Google divides its search index into two sections – one section for desktop and one section for mobile. The reason why Google favors mobile over desktop versions is because more people have mobile devices and it will eventually become the primary search engine’s main index. It’s essential that companies have a mobile-friendly web site if they want to show up on local search results.
For more information on optimizing mobile websites for local SEO practices, check out Advice Local’s blog.