We’ve talked about the role of social media in creating citations and gaining customer reviews for local businesses. But social media impacts local SEO in a positive way by generating information from all the social media activities and engagement from Facebook, Twitter, LinkedIn, and Google+. Based on the information from a business’ social media pages, it creates a reputable image for the company, legitimizing them as a verified business in the local area.
Main Influencers of Social Media Activity
Powerful Local Presence
Social media makes it easier than ever for businesses to engage directly with customers as it boasts the company’s online reputation within the local community. Additionally, all the collective number of likes, re tweets and shares provide instant publicity to the public that can leverage a company’s local presence.
Increased Website Traffic
Not only does social media skyrocket a business’ local presence, but it attracts more traffic to the company’s website. When you link a blog post or other content from the website and share it on social media, people are more likely to click on the link on social media and that means more organic links go back to the company website.
More Sales
When visitors check your social media channels it means they’ve already expressed an initial interest in your business or products, which leads to more website visits and more increased sales.