Humans enjoy visual content and that goes for customers who scroll through web pages with interesting videos to watch. Businesses who create video content offer potential customers the ability to interact with the business, over than photos and plain text. Additionally, branded video content gives companies the opportunity to show off their brand’s personality while addressing the needs of customers in an interactive medium.
5 Benefits of Using Branded Videos to Boost Online Reputation
- Increased engagement and consumer interaction.
- Visitors spend more time on the website when there are videos present.
- Increased chances for sharing branded content on social media channels.
- Conversion rates increase because branded videos build trust amongst customers and influence their buying decisions.
- The ability to reach over 100 million people daily who watch videos online.