How is local SEO different from traditional SEO? Regardless if a business already has basic SEO practices intact or is launching new campaigns from the very start, it’s important to include local search keywords along with industry-related terms. Let’s say you own a flower delivering service in Houston and you offer local delivery to close by neighbourhoods, your local SEO keywords would be Houston Flower Delivery Service or Flower Delivery in Houston.
On the other hand, traditional SEO works by examining the whole online package such as website design and content, keywords, and link building to help a website rank high based on keywords that searchers are looking for on Google. Local SEO takes these considerations to the next level by targeting customers located close by based on geographical searches. The most crucial difference is the application of local keywords, NAP data, customer reviews in local SEO to target customers close by.
The main distinction between local SEO and traditional SEO might not seem like a big deal, but it is. There’s a misconception that many business owners make by thinking that traditional SEO will suffice to help them gain local customers. It’s true that traditional SEO is important for online marketing. But when companies lack a targeted local approach, it pushes businesses off the top ten Google search page and diminishes web presence rather than targeting its local target market.
The Benefits of Having Local SEO
Concentrating on local SEO lets businesses:
- Get local customers
- Gain mobile consumers
- Get higher rankings in local search results
- Develop brand awareness
- Increase web traffic to websites
- Increase customer base
- Earn profits and ROI
As the digital landscape continues to evolve and the market if filled with competition, it’s crucial for companies to execute local SEO. By practicing local SEO, companies learn a valuable lesson by creating effective strategies for both online businesses and those that work out of a brick-and-mortar location. The most effective local SEO practices are implemented to connect businesses with local customers. By expanding their local clientele, companies earn more profits that are based on several ranking preferences.