- Do your research and perform a keyword search using online search tools such as Moz’s Keyword Research Tool, SEMrush.com, or KeywordTool.io.
- Use specific target keywords that include the location and the types of services offered by the business.
- Choose unique focus keywords for each webpage on the website.
- Insert keywords in URLs if it fits.
- Don’t overuse keywords in website content where it doesn’t belong. Stuffing keywords in content reads like spam and decreases credibility.
Creating Local Landing Pages
Search engines depend on a website’s content to bring the searcher closer to local results. Businesses who optimizes their web pages content to cater to local search keywords improve their ranking by gaining organic search results. Moreover, with organic search results more potential customers become aware of the business.
8 Essential Location Landing Page Techniques
- List the type of services offered.
- Include a custom Google map of the actual location.
- Make sure the physical address, business hours and contact information are visible.
- Have a schema that demonstrates important data for search engines to guarantee it shows up.
- Include icons from local trust signals such as BBB, industry associations, and local recognition.
- Ensure landing pages are compatible with desktop and mobile versions.
- Make sure local testimonials are visible on the page.
- Include links to review websites.
How to Optimize Metadata
When it comes to local SEO, metadata is when tags are included into a web page’s code that displays very short descriptions of what each webpage contains. Meta tags are important because they help search engines understand the website’s content. Don’t skip out on meta data and it’s imperative to write clear and descriptive meta tags that contain focus keywords and main details of the webpage.
Meta tags aren’t seen on the webpage per se, but its contents of certain tags – such as title tags and descriptions – show up in search results. This means meta tags play a huge role in a user’s decision to click on a search result.
Title tags, description tags, and alt tags are the most important meta tags a business should have. Each type of meta tag has a maximum word count that displays in search results, so everything must be succinct.
Title Tag: Every web page must include a descriptive title tag that contains 50-60 characters and should include the focus keyword at the beginning of the sentence.
Description Tag: The description tag allows 150-160 characters thats hows up in Google search results. Keep the description tag upbeat and highlight the main services and products within the 160-character count.
Alt Tag: Websites that contain, images, graphics or gifs, should have the alt text filled out and contain the keywords the user is searching for. There is no character limit for alt tags but keep them succinct enough to describe the images exactly.