When you look directly below the map in Google’s local search results, the boxed-off business listings are called Google’s Local-3-Pack because it now lists the top three high ranking local Google results.
Think of Google’s Local 3-Pack as the top three highly ranking local businesses on Google search results pages. In fact, the only Google listings that show up above the Local 3-Pack listings are paid ad results that come from pay-per-click Ad Word campaigns.
A business listing advertised in the local pack shows the company’s name, business category, rating, address, phone number, and hours of operation. Depending on the call of action, the user might see buttons to click-to-call or even make a purchase. Businesses that are listed below the top three positions in local search results are not shown, unless the user expands the menu by clicking “More Places.” As a business, it’s important to earn a position in the local 3-pack because it gives maximum exposure online. The most challenging thing for a business is to get to the top three Google local search results.
How Google Organizes Google’s Local 3-Pack Results?
There are no certified techniques for showing up on Google’s local 3-pack, businesses should improve their local presence to boast their chances of ranking in the top three spots. Google considers the following factors when deciding which local businesses to present:
Google My Business
It’s necessary for every business to verify their Google My Business listing. Without verifying a company, you cannot get listed on Google My Business. This needs to be done as soon as possible.
Exact Local Address
Businesses who are in cities they serve are given top preference, so setting up your business in the same place that targets customers are fitting. However, to target mobile users who Google on-the-go, 3 pack results also change from time-to-time based on the user’s exact location.
Great Citations
Local search results need online business listings to show up. Specific directories have more impact and relevancy in specific cities or states, so it’s important that each business has its own strategy to guarantee up-to-date local presence on the most popular local directories.
Behavioural Signs of Users
The more interaction with the business listing the better. By improving the website’s click-through rate or click-to-calls on mobile tells Google that the business is currently relevant to local customers.
Maintain Consistency With NAP
All businesses should make sure the name, address, and contact information on every page of the business’ website matches with information on its Google My Business listing and other online directories. If a business ever changes emails addresses, phone numbers and addresses, don’t forget to adjust those pages!
Make Your Website User Friendly
Companies who have user-friendly websites, powerful branding, and different content from their competition are more likely to rank high in the Google’s local 3-pack.