Google has implemented Penguin into their algorithms and it automatically updates in real-time!
Businesses who constantly clean up their websites, implement local SEO and remove spam links makes Google want to reward your business with high rankings within a small-time frame. Let’s say you launch your SEO practices into your blog and website content, within a three-month period, your business could be ranking on the first ten results on Google. All these updates Google makes about when exactly Penguin refreshes is usually unannounced to the public.
This update is an advantage for SEO specialists and businesses because it means you must keep up with the recent technologies that Google pumps out and major updates on their algorithms.
If you have questions about the difference between good linksand web spam links, get in touch with a reputable SEO company that you can work with.