Higher Website Ranking
Search engines keep track on how often a business is mentioned online based on the number of citations it gets. The more citations a business gets, the higher it ranks in SERPs (Search Engine Results Pages).
Increased Traffic
When companies gain high Google rankings it means that organic traffic increased to its website and even when citations forgot to add back links, it can still help boost traffic.
Build Trust
Citations act like virtual middle-men because they stand between business’s and gain the trust of customers and search engines. When a business has consistent local citations, it helps search engines verify that the company’s information is accurate. Additionally, positive reviews with a business on highly-reputable websites like Yelp promote the brand with customers.
Best Websites to Get Local Citations
The best websites for a business to get local citations is Yelp, Foursquare, Yellow Pages, Trip Advisor, and Angie’s List. For a business to get high rankings in local search listings, a verified presence is needed by the help of data aggregators, local directories, review websites and social media channels.