How A Company’s Competitors Drives Local SEO Ranking

A company with less competition are in the driver seat when it comes to improving search engine ranking compared to a business with tons of competition. For a company to assess local ranking, look at what the local competitors have. Specialists offering hard-to-find services will find it easier to rank high of local SERPs than bigger businesses. It doesn’t matter how successful the competition is, the ability to keep a consistent web presence and implementing major algorithm updates is essential for high local SEO rankings.

Google strives for perfection. Google algorithms are always being updated and every day the search engine is changing what it ranks as important. Most of the time, the updates are small, and nothing seems out of the ordinary. But without notice Google updates can suddenly change a lot of things, which baffles a lot of SEO specialists.

The reason why Google is always changing its methods is because they want to promote the best and most relevant local results. Another reason why Google updates their algorithms is to filter out scammers, which serves as an advantage for customers. However, regular Google algorithm updates can frustrate legitimate businesses who are trying to stay afloat on local SEO practices.

Here are some of Google’s recent algorithm updates that impacted local SEO: