- Post NAP information and a link to the company’s website in the description or biography.
- Always verify the company page, so customers know the listing is the official page linked with the business. This is especially useful when the company name has multiple social media pages.
- Make use of geo tagging and use regional and local keywords as hash tags to attract local customers.
- Auto-schedule updates on a regular basis to keep social media channels active and attract new followers and keep existing followers afloat.
- Maintain followers interest by sharing a mix of content such as articles, contests, surveys, info graphics and videos.
- Reply promptly to customers questions and followers’ comments.
- Always enable social sharing buttons on blog posts, so other users can easily share content.
- Link social media channels to the website an include in email signatures.
Maintaining consistent social media channels are valuable factors for improving local presence and gaining more traffic to the company websites from potential customers.